So What does this Mean?
Well, the folks over at the Top SEO (Search Engine Optimization) marketing tool Moz.com and training website share this Headline article:
“Technical SEO 2015: Wiring Websites for Organic Search” By Tom Bennet at SmashingMagazine.com
“Ask ten people what SEO is, and you’re likely to get ten different answers. Given the industry’s unsavoury past, this is hardly surprising. Keyword stuffing, gateway pages, and comment spam earned the first search engine optimisers a deservedly poor reputation within the web community. Snake oil salesmen continue to peddle these harmful techniques to unsuspecting website owners today, perpetuating the myth that optimising your website for Google or Bing is an inherently nefarious practise.
Needless to say, this is not true.
Broadly speaking, today’s SEO industry is split into two related fields: content marketing and technical optimisation. The ability to create content that resonates with audiences and communicates a brand identity is vital to the success of any website, and articles exploring every intricacy of this art can be found on the web with relative ease.”
How can I simplify that last paragraph of what Tom at Smashing Magazine is saying?
The two major fields or divisions in SEO , Content Marketing and Technical Optimization are the most important to Understand, and then Address. For Content Marketing you must provide content that your viewers and potential clients will find extremely helpful to market their websites, and which create a Strong Brand Identity (which is what my Web Design Survey is for along with our One on One Interview). Which involves creating a solid “Editorial Calendar” and much more. For Technical Optimization, your web developer must know how to “Do The Things” that Google wants, to find, index, and display your content in their Organic Search Results (non-paid for search results), in a way that folks can say, “Hey, that’s exactly what I’m looking for !”.
If this interests you, read their Fantastic article from their Moz Top Ten Marketing stories/articles for the month of December 2016.
See the article at Smashing Magazine, and tell Tom great stuff if you like the article for Wiring Websites for Organic Search by Tom Bennet: